Frye Gym

Clients go to the Chris Frye Gym to burn ungodly amounts of calories and gain confidence through hard work. Frye’s gym is not the Y, and that’s the point; no one’s better at turning pudgy middle-aged dads into athletes. Chris will drop 4 inches off your waist before you have a chance to beg for mercy, but his traditional advertising campaigns had flown like a lead balloon.

Chris wanted to grow his business to match his outsized biceps, and his typical client is not one that is easily reached. So through our relationships with the local FOX affiliate and Anna Kooiman, we got Chris a month of Mondays’ worth of coverage on her FOX News Rising morning show.

Because of this, Chris’ business has never been sweatier, which is a good thing.

This entry was posted on Thursday, February 4th, 2010 at 4:43 pm and is filed under Publicity, Slider and tagged with advertising agency, charlotte, frye gym, pr, Publicity. You can follow any responses to this entry through the RSS 2.0 feed.