At the local venues owned by Live Nation, lawn tickets sell themselves, while the $10,000 and up premium seats were stuck like Velcro pants to a wool couch.
We pulled the premium ticket sales up off of the couch by hammering home the one-of-a-kind feeling of being a VIP at any one of live nation’s shows. After our 60 day print campaign, the deafening silence in their sales center had been replaced by the cacophony of ringing phones.
This entry was posted on Wednesday, February 3rd, 2010 at 4:42 pm and is filed under Print, Slider and tagged with ad agency, advertising agencies, charlotte, Live Nation. You can follow any responses to this entry through the RSS 2.0 feed.
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