Live Nation

At the local venues owned by Live Nation, lawn tickets sell themselves, while the $10,000 and up premium seats were stuck like Velcro pants to a wool couch.

We pulled the premium ticket sales up off of the couch by hammering home the one-of-a-kind feeling of being a VIP at any one of live nation’s shows. After our 60 day print campaign, the deafening  silence in their sales center had been replaced by the cacophony of ringing phones.